He attended Georgetown College then transferred to the University of Kentucky, intending to enter law school, but became attracted to journalism instead.
Rhody has been a reporter, a sportswriter, a broadcast newsman, and covered the Kentucky legislature before moving on to a career as a corporate public relations executive in New York and San Francisco, and later as consultant to Fortune 500 companies on communications and public relations issues.
He was Executive Vice President, Corporate Communications and External Affairs for Bank of America Corporation during one of its most demanding decades as the bank skirted bankruptcy, fended off a hostile takeover attempt, and rose again to the top ranks of international finance.
Earlier he had been Corporate Vice President, Public Relations and Advertising, for Kaiser Aluminum & Chemical Corporation, directing the communication strategies for the intense marketing battles and international expansions and downsizings that were endemic to the world aluminum industry.
He is a fellow of the Public Relations Society of America and a member of the Arthur W. Page Society Hall of Fame. He received the Ferguson Award of The Public Relations Society of America for outstanding contributions to public relations education. He is past chairman the Public Relations Seminar and founding chairman of the San Francisco Academy.
Rhody is the author of The CEO’s Playbook: Managing the Outside Forces that Shape Success, Wordsmithing: The Art and Craft of Writing for Public Relations with Dr. Carol Ann Hackley of the University of Pacific, The Soccer Book: A Spectators Guide, and Theo’s Story, his first stab at fiction, published in 2009. Response to Theo and his story was strong enough to trigger a second book, Theo & The Mouthful of Ashes, published in 2011, and spurred a third, When Theo Came Home, introduced at the Kentucky Book Fair in November of 2013 and completing what turned out to be The Theo Trilogy. He is at work on a new novel now. Rhody’s corporate career was spent primarily in places like New York and San Francisco, but now that he’s devoting most of his time to writing and chasing trout, he and his wife Patsy make their home in Pinehurst, North Carolina